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Lorie-Anne Chamberland speaks about her Tim Hortons museum, in Montreal, Que. A couple in Montreal have opened a museum dedicated entirely to Tim Hortons, but don’t assume they’re fans of the iconic brand.

Lorie-Anne Chamberland and Alexandre Contant had joked about having a Tim Hortons-themed kitchen in their apartment, so they began collecting branded objects.

They now have more than 80, including the board-game “Timopoly,” a Tim Hotons bathrobe, a “rim roller” to help during the annual Roll-Up-The-Rim-To-Win contest and — perhaps strangest of all — earrings shaped like Iced Capps. As their collection of Timmies memorabilia grew into a trove, they moved the items into a spare room. Chamberland says that the museum, which people can see by appointment, is really an art project where people are invited to think critically about the coffee chain’s role in Canadian identity.

“If (visitors) enjoy the objects as they are … that’s fine,” she says.

But she also hopes they will also ask questions and reflect on things, such as what the brand’s promotion of Canada 150 means to Indigenous people.

“The goal of it is to get a reaction,” Chamberland says, “be it a good reaction or a bad reaction.”

With a report from CTV Montreal’s Tania Krywiak

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